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Please tell me I’m not the only one with a burning desire to clean out her underwear drawer at least once a year, leading me to immediately google “the best women’s underwear.” There’s no way it’s just me! It always hits me out of nowhere: this insatiable urge to throw away all of my laciest thongs, my softest boy shorts, my period-week-only briefs and start completely fresh. I won’t be doing the total overhaul of my dreams, of course (that would be hella expensive) but I will be stocking up on at least a few new pairs, which is why I’ve decided to create a guide to the best places to buy women’s underwear online in case you feel like doing the same.
I’m not sure if there’s a hard-and-fast rule regarding how often you should replace your underwear, but I think many of us have at least one or two “comfort pairs” we’ve been holding onto for years, a.k.a. way too long. I’m always itching to impulse-toss every single pair and start totally fresh, but my budget requires me to do this in waves rather than all at once.
When I do splurge on undies, though, I know exactly where to go. For pretty lace thongs in an array of fun colors, Hanky Panky is my go-to. For stretchy wear-everywhere styles that feel like nothing at all, the SKIMS Fits Everybody range is my unbeatable favorite. For elevated basics that make everyday undergarments feel special, Savage X Fenty has me covered.
Below, read on for a list of the top places to buy underwear online—and take this as a sign to revamp your panty drawer.
What To Look for in Underwear
There are a few things to consider when shopping for underwear. First, what style do you want and what outfit do you want to wear it with? Certain styles and designs are better for dresses or formalwear, whereas you might want something a little more comfortable for everyday wear. Generally speaking, cotton is considered the best fabric for skin, since it’s so breathable and combats the potential for bacterial growth.
Here are the best underwear brands we’ve found on the internet — every style, and every price-point.
Living in Luxe String Brazilian
Sizes available: S-XL Material: satin, cotton Shipping and returns: free standard shipping for members, returns available within 30 days of purchase.
Intimissimi is known for its intricate, luxe-looking designs at affordable prices, like in this Brazilian thong that features a crystal chain detail, a lace front, and cotton gusset. It’s from the Jennifer Lopez capsule collection, and comes in beige and black.
Sage Shaping Briefs
On Sale 50% off
Sizes available: S-3X Material: 93% Nylon, 7% Spandex Shipping & Returns Policy: free shipping on orders over $75, returns and exchanges available within 30 days
This pair features a two-ply waistband, and doesn’t include side seams, so you’ll feel comfortable all day long with light shapewear benefits.
Sizes available: XXS-5X Shipping and returns: free shipping over $75, 30-day free returns for store credit Material: 76% Polyamide / 24% Elastane
SKIMS is my current go-to for undies, thanks to their mega-stretchy Fits Everybody collection. The Fits Everybody Thong is my personal favorite.
High Rise Brief
On Sale 36% off
Sizes available: XS-5XL Material: recycled fabric Shipping and returns: free on orders over $85, refund or store credit within 30 days of purchase
Perhaps Gen Z’s hands-down favorite underwear brand, Parade offers color, sustainable underwear options in sizes XS-3XL in their signature materials, including Re:Play, Silky Mesh and Universal. I’m partial to the Re:Play High Rise Brief, which costs just $7 bucks.
Sizes: XS-3X Material: Shell: 79% micromodal, 21% spandex Shipping and returns: free with Amazon
For seamless nude undies I can wear underneath absolutely everything, Commando is a no-brainer. No matter how many colorful, fun undies I yearn for, I always need a few neutral pairs of the Butter Mid-Rise Thong
(available in XS-3X) on standby.
Daily Lace™ Original Rise Thong Taupe
On Sale 42% off
Sizes: one size Material: lace Shipping and returns: free with orders over $75, returns within 30 days
If you like practical underwear that still look hot, Hanky Panky is your dream brand. Their Signature Lace Original Rise Thongs are nothing short of iconic, available in tons of colors and one-size-fits-many ranges including XXS, Petite, Original and Plus.
Savage X Fenty
Mesh Crotchless Panties
On Sale 73% off
Sizes available: XS-3X Shipping and returns: free shipping and returns Material: 88% Nylon, 12% Elastane
Rihanna-approved underwear? Sign me up. Savage carries the coolest underwear and the designs always feature on-trend colorways, prints and textures. My current fave is the Mesh Crotchless High Leg Bikini. Perfect for date night gone wild.
5-Pack No-Show Panty
On Sale 40% off
Sizes: XS-XXL Shipping and returns: free shipping over $25, and free returns Material: cotton
Don’t lie: Your middle school underwear drawer definitely consisted of Victoria’s Secret’s “5 for $30” panties. They’ve still got tons of cute options today, including five-packs like this No Show Thong Panty (available in XS-XL) set ideal for an underwear drawer restock.
Organic Cotton Mid-Rise Hipster
Sizes: 2XS-3XL Material: organic cotton Shipping and returns: free shipping over $96, free returns and exchanges on first pair
If you’re looking for the perfect everyday undies, their organic mid-rise hipster may do the trick. It even comes in 11 different colors.
Size ranges: XS-XXL Shipping and returns: free shipping and returns Material: varies
BootayBag is a subscription service that surprises you with two pairs of underwear every month for just $18 a month. It makes a great gift (I’ve received it in the past, so I can personally attest!) or the perfect monthly treat-yourself. Because, you know, you deserve it.
Sizes: S-L Material: 90% Cotton, 10% Lycra Spandex Shipping and returns: free shipping on orders over $40, free returns within 30 days
Need a fresh pair? Obvi, this site is for you. FreshPair.com is home to brands like Commando, Wacoal, Chantelle, Maidenform, Calvin Klein and so many more, so it’s a great site to visit if you want to stock up and have your options.
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