In a groundbreaking move, Automobili Lamborghini has recently declared a strategic collaboration with the renowned software company Zynga Inc.
This partnership marks the integration of CSR Racing (CSR) as an official ally of Lamborghini Squadra Corse.
The announcement comes as Lamborghini Squadra Corse gears up for its debut season in the top echelons of the FIA World Endurance Championship (WEC) and IMSA WeatherTech SportsCar Championship.
Accelerating Into a New Era: Lamborghini Squadra Corse’s Bold Move
The collaboration is set to bring CSR2, a cutting-edge mobile racing game franchise developed by NaturalMotion, a subsidiary of Zynga Inc., into the limelight.
CSR2, a free-to-play game with a rich history dating back to its inception in 2012, is known for its immersive and customizable gameplay. Among the Lamborghini models featured in the game, the spotlight will be on the Lamborghini SC63 LMDh prototype.
This prototype is slated to compete in the Hypercar class of the FIA WEC and the Grand Tourer Prototype (GTP) class of IMSA in the upcoming 2024 racing season.
CSR 2’s Integration with Lamborghini Squadra Corse
The mutual partnership not only cements the bond between Zynga Inc. and Lamborghini Squadra Corse but also extends to licensing the SC63 and Lamborghini Iron Lynx drivers to the CSR 2 game.
This exciting development grants users the unique opportunity to race realistic versions of the LMDh prototypes that will be gracing iconic endurance events such as the Daytona 24 Hours and the prestigious 24 Hours of Le Mans.
Moreover, the CSR 2 branding will take centre stage on the Lamborghini Iron Lynx cars, driver overalls, and team uniforms throughout the 2024 racing season and beyond, solidifying the visual connection between virtual and real-world racing experiences.
Lamborghini’s Perspective on the Partnership
Christian Mastro, the Marketing Director of Automobili Lamborghini, expressed his enthusiasm about the collaboration. He stated, “We are thrilled to expand our long-term partnership with CSR Racing, given Zynga’s place as a global player at the forefront of the gaming world.”
Mastro emphasized the excellence, design, and execution embodied by CSR 2, expressing confidence that it will contribute to enlarging Lamborghini’s fanbase during this pivotal year for Lamborghini Squadra Corse.
He also highlighted the significance of the Lamborghini SC63 as a pivotal model in CSR2, providing gamers worldwide the chance to compete with their brand-new racing prototype.
NaturalMotion’s Perspective on the Partnership
Julian Widdows, Senior Vice President of Racing at NaturalMotion, joined the chorus of excitement, stating, “We’re excited to celebrate Automobili Lamborghini’s entry into the Hypercar and GTP class racing with CSR Racing’s first official, multi-year partnership encompassing both in-game and real-world activations with a top-tier automotive brand.”
Widdows underlined the unprecedented opportunity for racing enthusiasts to merge their passion for virtual racing with real-world events, cheering on Lamborghini Squadra Corse on the track while racing the same car in CSR Racing 2.
For those eager to dive into the exhilarating world of CSR Racing 2, the game is readily available for download on both the App Store and Google Play. This accessibility ensures that racing fans across the globe can experience the thrill of manoeuvring iconic Lamborghini models in the palm of their hands.
In conclusion, the strategic partnership between Automobili Lamborghini and Zynga Inc., as facilitated by the CSR Racing franchise, signals a groundbreaking fusion of virtual and real-world racing experiences.
As Lamborghini Squadra Corse accelerates into the 2024 racing season, the collaboration promises an immersive and thrilling journey for both gaming enthusiasts and motorsport aficionados alike.
The intersection of cutting-edge technology, iconic automotive design, and virtual gaming prowess is set to redefine the landscape of motorsports entertainment.