Artcurial Motorcars’ €35 Million Important Car Sale

Home Artcurial Motorcars’ €35 Million Important Car Sale
Artcurial Motorcars’ €35 Million Important Car Sale

Artcurial Motorcars is set to present a truly extraordinary event in the world of classic car enthusiasts – The W Collection: From Stockholm to Monaco.

This magnificent private car collection, considered one of Europe’s most significant, is scheduled for auction on 9 May 2024 in Monaco, just ahead of the Grand Prix Historique.

Valued at approximately €35 million, this collection features a stunning array of 55 rare classic cars that eloquently narrate the deep-seated passion of a Swedish aesthete who harboured an unwavering love for automobiles and aesthetics. In a bold move, the collector has decided to part with his entire assemblage without setting any reserve prices.

Artcurial Motorcars' €35 Million Important Car Sale
1958 Ferrari 250 GT California LWB Estimate: €7,000,000 – €10,000,000

Matthieu Lamoure, the Director of Artcurial Motorcars, couldn’t contain his enthusiasm for this historic event. He remarked, “The W Collection: From Stockholm to Monaco stands as a testament to the collector’s discerning taste and profound appreciation for classic cars. From iconic Porsche and Ferrari models to exquisite Jaguar and Mercedes-Benz specimens, each car featured in The W Collection will come with a meticulously documented provenance.

n most cases, they will also be accompanied by a comprehensive collection of photographs showcasing their restoration journeys. This auction is a source of immense pride for us as we unveil this extraordinary collection, which is not only one of the largest in Europe but also the most exclusive in Sweden. It is a fitting tribute to the collector’s discerning eye and boundless passion for aesthetics and design.”

The Genesis of The W Collection: From Stockholm to Monaco

The fascinating narrative behind The W Collection dates back over half a century to a young man hailing from humble beginnings, nestled amidst the vibrant landscapes of Stockholm, Sweden. In an era when Sweden was among the world’s foremost importers of prestigious sports cars, his fascination with automobiles began to bloom as he encountered some of the globe’s most exclusive automotive marvels.

Notably, this remarkable individual not only played a pivotal role in establishing a renowned international clothing brand in Europe but was also an ardent car aficionado. It was during this period that he laid the foundation for what would eventually become The W Collection: From Stockholm to Monaco. His initial acquisition, an elegant Volvo P1800 S, serves as a tribute to those early days and will be prominently showcased during the auction.

1967 Ferrari 330 GTS Estimate: €1,800,000 – €2,200,000

A Collector of Distinct Tastes and Unparalleled Craftsmanship

Over the years, this self-taught collector developed a predilection for clean and exceptional designs, characteristics that were inherent in the rare cars he admired and collected. Exemplifying his impeccable taste, The W Collection boasts four Mercedes-Benz vehicles, including the iconic 1955 300SL (estimated at €1,400,000 – €1,800,000) with its distinctive gull-wing doors and Rudge hubs. Additionally, two 300L Roadsters, one from 1957 (valued at €1,000,000 – €1,300,000) and the other from 1963 (estimated at €2,400,000 – €2,900,000), equipped with disc brakes and an aluminium engine block, further exemplify his affinity for Mercedes-Benz classics.

Throughout his remarkable journey, this enthusiast amassed an impressive collection of 33 Porsches, which included a variety of 356 models and a majority of 911s. He also possessed around ten Ferraris, each meticulously restored by renowned Italian craftsmen and holding the coveted Ferrari Classiche certification.

This collection features iconic models such as a 1963 Ferrari 250 GT Lusso two-seater touring coupé (estimated at €1,400,000 – €1,800,000), a 1966 275 GTB (valued at €1,900,000 – €2,500,000), and its elegant 1965 275 GTS spider version (expected to fetch €1,500,000 – €1,800,000) with a rare hard-top. Furthermore, the collection boasts the highly sought-after 1967 330 GTS (anticipated to sell for €1,800,000 – €2,200,000).

1966 Ferrari 275 GTB Estimate : €1,900,000 – €2,500,000

Two true stars of The W Collection are the 1958 Ferrari 250 GT LWB California (with an estimated value of €7,000,000 – €10,000,000) and the 1962 Ferrari 250 GT SWB (expected to fetch between €8,500,000 – €12,000,000). These exquisite specimens will be unveiled to the public for the first time at the Rétromobile Show, scheduled to take place from January 31 to February 4, 2024, in Paris. This exclusive event will offer car enthusiasts a rare glimpse into the treasures of The W Collection: From Stockholm to Monaco.


The W Collection: From Stockholm to Monaco promises to be an auction of unprecedented significance in the world of classic cars. It not only showcases the remarkable journey of a passionate collector but also pays homage to the timeless beauty and craftsmanship of classic automobiles.

As the event draws near, anticipation mounts among enthusiasts and collectors eager to witness the unveiling of these automotive treasures. This historic auction is a testament to the enduring allure of classic cars and the unwavering passion of those who collect them. The legacy of The W Collection is poised to leave an indelible mark in the annals of automotive history.

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance.

The magazine’s content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine’s diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé’s commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting.

With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it’s the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.

The article is sourced from the internet. Click the “Source” button to view the original content. If there is any copyright infringement, please contact our team for removal.

Leave a Reply

Your email address will not be published. Required fields are marked *